MAC Viva Glam Campaign

The Mac Viva Glam Campaign is annual. Each year it features different celebrities to endorse and help boost sales for a specific lipstick. That lipstick will generate money to donate to the Viva Glam Fund, which has donated over $500 million to AIDS and HIV victims, and other organizations such as GLAAD and Planned Parenthood. Some of the celebrities who have been featured in the MAC Viva Glam Campaign have been Ariana Grande, Lady Gaga, Nicki Minaj, Boy George, Troye Sivan, and many more.